We sat down with the Pink7 crew at one of their local community events, and gathered insights about their journey, what drives them, and how they’re building community.
Who is Pink7?
Pink7 is not just another apparel brand; it’s a whole vibe, nestled in sunny San Diego, CA. Picture this: a community-driven approach to lifestyle apparel. They are all about intentional living and embracing every shade of life.
At Pink7, they roll out the welcome mat for everyone. Whether you’re fully committed to the sober lifestyle or just dipping your toes in the water, you’re part of the tribe. They believe in celebrating life in its truest form, no filters, no pretense.
Wearing the Pink7 brand is not just about looking good (although they’ve got that covered), it’s about making a statement. The brand’s mission is to shake things up, to challenge the status quo that says you need a drink in hand to have a good time.
In a world where individuality reigns supreme, Pink7 apparel speaks volumes. It’s a symbol of clarity, positivity, and health. When you wear Pink7, you’re not just wearing clothes, you’re wearing a mindset – one that says, “I choose joy, I choose health, I choose me.”
Their designs? They’re more than just pretty patterns; they’re a reflection of a movement. They’re a way to express yourself, to show the world that living substance-free is not only possible but freaking awesome.
The Joy of Living Sober in Community
Brandon D’Ambra, co-founder and CEO of Pink7, shares the journey behind the sober curious lifestyle brand based in San Diego, California. Pink7 is dedicated to empowering individuals to embrace sobriety with pride.
Through its apparel and community-focused events, the brand showcases that living a sober lifestyle can be fun, exciting, and meaningful. The idea stemmed from Brandon and his partner, who both got sober in San Diego and faced the challenge of redefining fun without alcohol or drugs.
They started hosting engaging events like volleyball, pickleball, and yoga, providing new opportunities to meet people and build community in a healthy way. As Pink7’s events gained popularity, they have cultivated a supportive community, inspiring others to embrace a fulfilling sober lifestyle.
Pink7 is a Community
Brandon’s journey to sobriety inspired the creation of Pink7, a lifestyle brand aiming to empower others on their sober path while fostering deeper connections.
Through social events and new activities like yoga and volleyball, he discovered the power of community in overcoming challenges and finding fulfillment.
Pink7 isn’t just about quitting substances; it’s about creating a thriving community where people can connect authentically. By wearing Pink7 apparel, individuals support this movement towards a healthier, more meaningful life.
Ultimately, Pink7 strives to save lives, enhance well-being, and unlock individuals’ full potential, believing that when Pink7 succeeds, society does too.
The Story Behind Pink7
Joe Heaphy, co-founder of Pink7, started organizing events three years ago as part of his sobriety journey. After getting sober, he wanted to create opportunities for people to have fun, learn new activities, and build deeper connections without relying on alcohol or drugs. From these events, a community began to form.
Both Joe and his partner have personal experiences with alcoholism, and they understand the need for complete sobriety. However, there’s a larger segment of the population that chooses to live sober for reasons other than addiction.
Pink7 targets a broader audience, advocating for healthier, more fulfilling lives and forming alliances with like-minded brands to promote sober living.
The addition of Madison to the team represents this larger community—those who choose sobriety out of their own volition. As the brand grows, it seeks to build connections with others who share similar values and create a worldwide movement that makes sobriety both appealing and rewarding.
Mission and Goals
Pink7 prioritizes inclusivity and openness in its approach to sobriety. Brandon emphasizes the brand’s flexible understanding of sobriety, avoiding strict definitions to ensure everyone feels welcome regardless of their journey.
Whether you’re sober, curious, or supportive, Pink7 provides a space for genuine connections and fun without alcohol or drugs. This inclusive stance drives Pink7’s growth, attracting even those who drink independently to its events for the authentic atmosphere.
By welcoming all, Pink7 enables individuals to explore the benefits of sobriety without imposing rigid requirements, aiming to change lives without judgment.
Events For Everyone
Pink7 offers fitness events and sporting activities to create an engaging and interactive environment for people to connect.
Recognizing that new attendees may feel hesitant in unfamiliar social situations, the founders integrate social elements into these activities to facilitate bonding. Brandon recalls his initial apprehension joining a volleyball game, but shared experiences like learning and playing together naturally led to new friendships.
Through diverse activities, Pink7 provides inclusive spaces for people to socialize and have fun without the influence of alcohol or other substances, attracting a wide age range to its community-driven events.
Rooted Culturist & Pink7
Rooted Culturist stands for values that bring people together, focusing on building community and fostering deeper connections. This philosophy resonates with Pink7’s mission, which aims to create a space where people can connect without the influence of drugs or alcohol.
By removing these masks, Pink7 encourages genuine interactions and supports those seeking deeper bonds with others. The idea is to establish a community where people can meet, interact, and form meaningful relationships without needing substances to break the ice.
The founders of Pink7 understood that by building a community centered around sobriety, they would naturally attract like-minded individuals.
Through their events and interactions, Pink7 aims to change lives and offer a new perspective on what it means to be sober, showing that true connections can be built without alcohol or drugs.
No Limitations
We asked Brandon if budget and geographical limitations weren’t a concern what would things look like for the Pink7 community?
“Our offering would feature a diverse range of activities spread throughout the calendar year. Rather than focusing on a single event or location, the goal would be to offer multiple events simultaneously or throughout each month. This approach creates a more inclusive environment, providing something for everyone. A scholarship program would further enhance accessibility, ensuring that anyone interested could participate, regardless of their financial situation.”
Offering a variety of events is crucial because it allows individuals to choose activities that resonate with them, encouraging them to step out of their comfort zones.
By creating a community where budget and location are no longer barriers, people can explore new experiences without hesitation. This flexibility fosters a sense of belonging and encourages participants to try new things, ultimately building a stronger, more vibrant community.
Weekly Events
The journey toward a sober life can be challenging, but Brandon discovered that by participating in social events and trying new activities like yoga and volleyball, he could overcome the initial discomfort and build meaningful relationships. It became clear that sobriety wasn’t just about quitting alcohol or drugs; it was about creating a community where people could thrive and connect on a deeper level.
Pink7 is more than just a clothing brand; it’s a movement that encourages people to live a healthier, more meaningful life.
By wearing Pink7 apparel, whether you’re sober, sober curious, or simply support sobriety, you’re joining a community of like-minded individuals.
Making Sober Cool
Pink7 is a brand focused on changing your perspective on life and sobriety. The logo itself carries a powerful message. On one side, there’s a semicolon with a parenthesis and a colon. If you turn it sideways one way, it resembles a sad face. However, if you turn it the other way, it transforms into a winking smiley face, symbolizing the idea that a simple shift in perspective can change everything.
This transformation from sadness to a winking smile represents Pink7’s philosophy: enjoy life and embrace positive change. It’s all about looking at things from a different angle and choosing happiness over despair. Brandon also makes a compelling comparison to Nike, highlighting how they made jogging cool and ultimately improved people’s lives. Pink7 aims to do the same with sobriety—making it cool, changing lives, and ultimately saving lives by encouraging people to choose a positive path. Through this shift in perspective, Pink7 demonstrates that sobriety can be both empowering and transformative.
The Meaning of Pink7
Pink7 derives its name from a unique concept—a pink cloud in seventh heaven, symbolizing ultimate bliss and happiness. This “pink cloud” represents the profound joy and contentment experienced in sobriety, inspiring Pink7 to embody this enduring happiness.
The founders believe in sustaining this state through personal growth and living free from addiction. Pink7 guides individuals on their journey towards sobriety and fulfillment, reflecting its commitment to fostering lasting joy and positive transformation.
So, are you ready to join the Pink7 tribe? It’s more than just a brand; it’s a way of life. Let’s spread the love, one sober step at a time.
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